Content Distribution Quick Win Strategies Part 2 – LinkedIn, Outbrain & StumbleUpon Campaigns

The ever-increasing competition on the web has forced business and marketers to be creative than even in their content marketing endeavors. No wonder, a large section of marketers today create content of unprecedented quantity and quality.

But, marketers across the globe are faced with the challenge of getting their brand’s content in front of their target audiences. In fact, even the best of content marketing efforts are rendered ineffective without a strategic content distribution strategy. No matter how much time, efforts and resources you invest in creating a high-quality, engaging and though-provoking content, without proper distribution, it’s in dead water.

But content distribution isn’t as simple as it sounds. It’s more of a science than a typical business practice. It’s about getting the perfect balance of your brand message, content type, and audience targeting in order to grab maximum eyeballs for your content.

Given that content distribution is no mean feat and it takes time to grab eyeballs for your content, how will you ensure that your content becomes a hit with your target audiences right from the get-go? Thanks to the ever-increasing number of paid media, with the right distribution strategy, you can reach more consumers than ever before.

Paid content distribution strategies can spur engagements right from the outset, even before your content starts receiving traction. It’s also an amazing way to lease a new life and give an extra push to your existing, evergreen content target audiences.



In the first installment of this two-part series, we covered the benefits of Facebook’s ‘Boost a Post’ feature and Twitter Ad campaigns.

In this second and the last installment of the series, we’ll dive into:

1. LinkedIn Direct Sponsored Content
2. Outbrain Content Discovery
3. StumbleUpon Paid Discovery

So, without further ado, let’s explore how you can effectively harness the power of these three popular content distribution strategies and get your content reach audiences everywhere, boost brand awareness, promote thought leadership, and drive leads.

Make Your Social Media Marketing Project A Great Success By Taking The Right Measures - #infographic

Social media is probably the best thing that could have happened to businesses. Marketing on social media is the order of the day for many businesses. In fact, corporations nowadays have job posts for professionals they call ‘social media officers’. The work of these professionals is to track the business’ social media activity. It sounds like a really simple job. You wake up in the morning and you spend the whole day on Facebook, Twitter and their relatives. The work is simply meeting new people, sending direct messages to others and sharing the funniest meme that is related to your industry.

This description here will make a ‘social media officer/manager’ drop on the ground in a bout of laughter because it is not true. The job sounds fancy and funky but then it is really difficult. Managing a business’ or an individual’s social media presence is easier said than done. The amount of time and the effort that you spend on social media have to be measured and the results also have to be assessed. There is need to learn from mistakes and to spend time wisely. With that said, Apple, Microsoft, Forbes, Mint and other world leading corporations will definitely not want to hire someone who will spend the whole day chatting and laughing on social media.

Traffic Jams – Wouldn’t We All Love Them! [INFOGRAPHIC]

There is a theory. That theory says that if you can simply load up content everywhere – on your blog and maybe 8 social media platforms – that you will increase your numbers. It’s the “law of averages” they say. Certainly, that is one “hack” that many have used. But that content had better be in image form – Google punishes you when you spread the same content in too many places, unless it is an image (e.g., infographic). You can also write a piece of content and then re-write it 3-4 times, or hire someone else to do that. These two ideas are probably not the best ways to double your traffic - taking the easy way out rarely is. But there are ways to get huge traffic increases, and you won’t spend a cent in the process. You need time, determination, and some “smarts.” Here are 7 of them.

15 Tips For a Successful Facebook Business Page - #infographic

Why isn’t your Facebook page booming? With over a billion daily active users, there’s definitely room to grow your business using Facebook. Update your approach and set yourself up for social media marketing success.

Here are tips and best practices to create a successful Facebook business page:

The Ultimate Guide To #Facebook Image Sizes – 2016 Edition [INFOGRAPHIC]

As you know that images are a huge part of Facebook, and an even bigger part of Instagram.

Getting your images just right is a huge factor when it comes to success on these platforms. In fact, image posts can result in up to 120% more shares than non-image posts, so using good images clearly matters.

And getting your images just right matters even more if you are using them for paid ads.

Using stretched, cut-off or poorly cropped images is a great way to waste an advertising budget.

That’s why I’ve created this infographic for you.

It’s a handy reference that shows you the recommended image sizes for all Facebook and Instagram ads. It’s brand new for 2016 and includes all of the new ad types including Lead Ads and Facebook Canvas!

I’ve even included the requirements for the most common video ads as well.

Bookmark this page so you can come back any time you’re about to create a new ad or update your Facebook page.

Top 6 Most Powerful Latest #SEO Strategies 2016 with Tips & Tools - #infographic

The digital world is like a noisy classroom, where you’re fighting with twenty other kids to get your answer on the chalkboard. So, how do you get called upon by the teacher? It’s not by having the right answer, because your teacher doesn’t know your response until she’s Chosen you. It’s by getting noticed. You and every other website are competing for the online viewer’s attention, so if you don’t know how to ensure your website is being seen, then you risk sitting at the back –and the first step is to evaluate your SEO strategy. SEO, or search engine optimisation, is the practise of creating a digital presence that works in sync with search engine algorithms. Through correct use of keywords, quality of content, and other factors, you can ensure that when your potential reader or customer searches your niche market in their engine of choice, your page is ranked higher and therefore more likely to be seen. Once upon a time, it was as simple as cramming keywords onto the page, but search engines are become more intuitive, and are now paying attention to more discreet indicators of the value of your page. Check out this handy infographic created by dilate, on how to get your SEO strategy right to the front.

#Optimizing ROI - Getting Out of The Black Hole Between Marketing & Sales Teams

Businesses are scraping for incremental increases in marketing yields, close ratios, and leverage through technology, yet overlooking a gaping black hole that exists somewhere between their marketing and sales teams.

“Companies don’t respond fast enough to leads.” — Ken Krogue, forbes.

The world has changed.

In the past, one would be happy with a response to an email the next day. With the invention of the Internet and digital marketing, competition is fierce and people's desire for instant gratification is at its highest.

When people enquire about a product or service online they want a fast response. They can inquire from numerous companies within a few clicks and typically, the company that responds the fastest will tend to get the business. This has been noted time and time again by research like Harvard Business Review where Professor Oldroyd points out 78% of sales go to the first company to respond. I’ll repeat that 78%!