14 Do’s and Don’ts of Vine Marketing

Vine is a video creation app by Twitter that enables users to create and share short videos spanning up to 6-second. Launched in January 2013, the app became a big rage on social media podium in no time. Vine has a particular liking among businesses as it helps in promoting their brand, products or even office culture on social media camaraderie. For its short content, it is liked by online users who tend to have a shorter attention span.

For online businesses, Vine is a way of telling the audience who they are and what their products is all about. In technical language, we call it “brand management” which is an important facet for any business to position their brand and what could be a better way to do this than Vine marketing.

So, if you are about to start your Vine marketing to compete with your rivals, then it is about time to know these 7 Do’s and Don’t’s:

How to Build Your Online Reputation and Gain More Followers

If you were to go online shopping, you would prefer to buy from an e-commerce site with a meritable online reputation, right?

The power of social media is not a secret anymore. Almost every business now leverages the different social media channels to improve their presence and branding. If everyone is in social media, how can your brand stand out?

How to Naturally Bolster Your Company’s Instagram Presence - #infographic

Using Instagram as a business can be huge for reaching new customers and connecting with your current customers, especially if you have a product or service that easily lends itself to taking beautiful photos. However, many businesses just aren’t sure how to promote themselves on this social platform. Luckily for them, there are plenty of ways in which you can build a stronger, more loyal Instagram following without having to run sponsored ads or waiting years for your numbers to explode. Here are three ways your business can naturally find more success using Instagram in 2016.

Excel Tricks to Impress Your Boss With - #infographic

Knowing your way around some of the most used software in business is always going to be a positive. You’ll be able to get your tasks done efficiently and also be able to help your colleagues by providing your know-how.

Having some of the extra knowledge that even your boss may not know will be an even bigger deal. The latest infographic from Microsoft Training has taken to looking at some of the lesser-known tricks in Excel that you can use to impress your boss.

12 #ContentMarketing Trends That Will Dominate 2016 - #Infographic

Have you ever wondered how it’d be when algorithms would write content without human effort? Or how would content be created in the virtual reality era?

Well, 2016 might just give you a glimpse of a few of these, apart from other exciting changes content marketing trends is going to bring for publishers as well as users. From the Big G, we have the Knowledge graph, which will push content creators to write content for user queries instead of just Search Engines. Even Facebook will try to compete Search engines in being the gateway for Content with its Instant Articles. This is largely targeted towards mobile, which continues to higher.

Content which is personalized will become a common practice and we’ll see more of Interactive content on our Timelines. Social media timelines will continue to decrease organic reach of posts in order to push for their advertising options. This Infographic from Simplilearn summarizes all these trends which will matter in 2016.

Your Guide to the Hashtag Holidays of 2016 - #infographic

With 365 days on the calendar, there are only so many holidays you can fit into a year—but on social media, you can always find a reason to celebrate. Over the last few years, we’ve seen a surge in the number of quirky and sincere holidays both big and small, quirky and sincere. In January alone, we counted eight of these so-called Hashtag Holidays. There’s a day for everyone, whether you’re a community manager, a science fiction fanatic or just another cheese lover.

Brands can leverage the conversations around the holidays most relevant to them to supplement their social media strategy and join in on the fun. For example, celebrating Random Acts of Kindness Day might make sense for a nonprofit, or for a company that wants to recognize its social followers with a giveaway. Yo-Yo Day, however, might be a better fit for a toy store. With the wide range of holidays to choose from, marketers can integrate the most relevant holidays into their calendars early so they don’t miss an opportunity to hop on a trending hashtag.

To help you navigate this year’s social media-wide celebrations, Sprout Social has created a 2016 calendar listing some of our favorite holidays. We hope it will be a valuable resource as you populate your content calendars throughout the year.

Top 16 Most Effective Search Engine Optimization Tips - #infographic

SEO is a dynamic industry which requires keen observation whether we do any kind of on-page changes, implementing new off-page activities or link buildings strategies. Marketers beefing up their time and investments in making an effective SEO plan to boost traffic of their websites on the other hand search engines are getting much smarter day by day. The following Infographic curated and designed by Dilate Digital by picking the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs

It represents the first and foremost important factor for an optimised website is Website layout and architecture, which contains the well researched relevant Keywords in it with proper title tags, meta descriptions, header tags and vice versa.

While coming to the Website design, it must fulfill the requirements of the user experience and search engine friendliness website. To track the website performance and bugs “Google search console” is the best option while to know the regular traffic changes, landing pages “Google analytics” plays a vital role. The other factors that need to be considered are, Content optimisation, and website speed (both for desktop and smart phone users), image optimization, link building, social media, Google Penalty recovery, content promotion and General SEO tips and advices.