Whether you're a fan or not, there's no doubt that IFTTT (If This Then That) has revolutionised the way that we work as marketers. Despite it being a free web based service and quite the veteran in the online world – IFTTT recipes first came onto the scene back in 2011 – it is still one of the marketing world's best kept secrets. Social media marketing in particular has benefitted from the use of IFTTT, and it has been used to streamline activity, enhance productivity and automate promotion, what more could we ask for!
Getting started with IFTTT is easy, and in this blog we'll answer those important questions surrounding IFTTT and give you the recipes you need to get something cooking in your own camp.
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