The World Wide Web is growing at an unbelievable rate and the amount of content on the internet is growing exponentially. Estimates from the website Internet Live Stats put the total number of websites on the internet at well over 1 billion, with over 4 million blog posts created every single day.
This poses a huge problem for website owners that seek to gain the attention of an increasingly impatient audience. It doesn't matter how engaging and creative your content is, if you aren't creating new material, you won't be found on the internet and you won't be able to grow your audience.
One of the best ways to reach new audiences is to repurpose old content. By giving old blog posts a facelift, you can recycle items from your archive while simultaneously generating a new audience.
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