Snapchat For Organizations: What You Must Know [Infographic]

Snapchat has transformed into a dominant Millennial platform on social media. But now, its audience is expanding into other demographics. With the rise of Snapchat, some brands still face challenges when it comes to utilizing this growing network. Therefore, MDG Advertising created an infographic, Snapchat 101: What Brands Need to Know, to provide some clarity in the confusion as to how and when to adopt this platform.

Since Snapchat was first created, its user count has only grown. Its customer base, 150 million active users, surpasses Twitter. Also, Snapchat continues to grow at a faster rate compared to other social networks. By this year in the United States, its user base is estimated to grow by 27%.